Quiz night profit calculator

Work out what a quiz night is worth to your pub: put in teams, entry fee, bar spend, prize and host costs, and get profit per night and the teams to break even.

The sum most people get wrong

A quiz night with forty people in it looks like forty people's worth of trade. It is not, because some of those forty would have been in on a Tuesday anyway. What the quiz is worth is the trade it adds, so the calculator asks how many regulars you would have had without it and counts bar profit only on the rest.

The other common mistake runs the other way: counting the entry money and the prize and forgetting the bar entirely. For most pubs the entry fee barely covers the prize, and the bar is where the night pays for itself.

Everything below is per night, for a quiz that runs every week. Change any number. Nothing you type leaves your browser.

Everything is worked out per night, for a quiz that runs weekly.

The room

On a typical night.

On average.

People in on this night with no quiz on. Their spend is not the quiz's doing.

Money in

Zero if it is free.

100 if the whole pot goes to the winners.

Drinks and food across the night.

What you keep after the cost of the drinks and food. Your till or accountant will know.

Money out

At menu price. It costs you that less your margin.

Zero if staff run it.

Spread across a weekly quiz.

What the night is worth

Per night

£245

Over a year of weekly quizzes

£12,730

Teams to break even

1

Players in the room
40, of whom 34 would not have come without the quiz
Entry money taken
£80, of which £80 goes back as the prize
Entry money kept
£0
Extra bar profit
£245 on the 34 extra players
Running costs
£0: bar tab £0, host £0, software £0

With these costs the night pays for itself from the first team. Add a host fee or a prize to see where that changes.

Reading the result

The break-even figure is the useful one. It tells you how many teams the night needs before it stops costing you money, which is the number to watch in the first two months while a quiz night builds.

If the night only works at a turnout you have never had, look at the running costs first. A weekly host fee is usually the largest of them, and it is the one a pub can most often replace with its own staff.

What it leaves out

It does not count the slower value of a quiz night: the regular who now comes in twice a week, the team who book a table for a birthday, the Tuesday that becomes a fixture people plan around. Those are real and they do not fit in a calculator.

It also assumes a regular spends the same on quiz night as on any other night, which is usually an underestimate. If anything, the true figure is a little better than the one shown here.